Every business owner starts with a dream.
Then reality arrives.

Marby.ai is an AI marketing platform created for entrepreneurs, small-business owners, and lean teams. It first helps them to uncover what they may be too close to see — what their customers are thinking, what is happening in their market, what their competitors are doing and where new opportunities may be hiding.

MAI, their AI-Marketing Director, then turns those discoveries into strategic monthly Marketing Plans, and then executes up to 31 days of purposeful Social Media Content scheduled and delivered - month after month.

Simply give MAI your website address—that’s it. No questions to answer, no prompts, no uploads. She gets to work right away, walks you through everything she uncovers and uses those insights to build your Marketing Plan and Social Content. If there’s anything new you would like to promote, simply tell her.

The process couldn’t be easier. MAI handles the “heavy thinking” and does the work—you simply review, revise if needed, and approve. Your entire month of content is scheduled and ready to be delivered in less than an hour.

1. MAI learns about your business.
   She reviews your business and completes your Business, Customer and Market Analyses.
2. You see what MAI uncovers.
   MAI walks you through what she has learned about your business, your customers, your competitors, and your market. You can review her findings and add or correct anything along the way. This initial discovery process takes about 10 minutes for her to do her deep dive into your business.
3. Your Brand DNA comes together.
   MAI brings everything she has learned into your Brand DNA Snapshot, giving you a clear picture of what makes your business distinctive, what matters to your customers and where new opportunities may be waiting.
4. MAI moves you along to your Marketing Plan where you choose the month you want to market.
   If you have a new product, service, promotion, event, or priority you want to highlight, simply tell MAI. If not, she already has what she needs to set up your Marketing Plan.
5. MAI creates your monthly Marketing Plan.
   She considers your Brand DNA, customer motivations, market conditions, season, holidays, shopping trends and anything you want to promote when she builds your Marketing Plan.
6. Your month of Content is created.
   Using the Marketing Plan as her direction, MAI builds your complete month of Social Media Content—ready for you to review, revise if needed and approve.
7. You choose when and where your posts appear.
   Select the social channels, dates and times you prefer. If you don’t choose a specific time, approved content will automatically be scheduled for 9:00 a.m. on the day of the post.

Give MAI your website address, share anything new you want to promote and approve the finished work. MAI guides you through everything in between.

Marby’s ideal customer is an established, owner-led small business—or a lean team—that needs professional Marketing Direction and consistent Social Media Content, thoughtfully planned, created and published, month after month.

Every post has a purpose. Every month begins with a strategy.

Most often, this is a founder who:

• Is wearing too many hats and still carries the final responsibility for marketing.
• Knows marketing matters but struggles to make it a consistent priority.
• Has a website, customers and a proven offer, but may not clearly communicate what makes the business distinctive.
• Wants to better understand their customers, market and competition—not simply generate more posts.
• Doesn’t want to learn complicated AI tools, write prompts, or manage credits.
• Wants expert guidance while remaining in control of their brand and approving what is published.
• Needs marketing to feel lighter, clearer and more strategic.
• Values predictable, affordable support instead of hiring an agency or senior marketing employee.

Marby is especially well suited to businesses where trust, visibility, storytelling, and consistent communication influence the buying decision:

• Wedding and event businesses
• Spas, beauty, wellness, yoga and Pilates studios
• Owner-operated retail and boutiques
• Interior design, renovation and construction businesses
• Restaurants, hospitality and tourism businesses
• Local and professional service providers
• Coaches, consultants and other founder-led personal brands

These businesses usually have plenty to say but lack the time, strategic direction or confidence to decide what matters most. They also operate in crowded markets where posting generic content isn’t enough—they need to understand what their customers care about and communicate why their business is worth choosing.

The most important distinction is this:

Marby’s ideal customer isn’t simply looking for 30 social media posts. They want someone to understand their business, show them what they may be missing and turn those discoveries into a clear marketing direction—with the content already created to bring that direction to life.

No marketing or AI experience is needed. Marby was designed specifically for busy business owners—not marketers, prompt writers, or technology experts.

You simply give MAI your website address, MAI then analyzes your business, customers, market and competition, shows you what she has discovered, and creates your monthly Marketing Plan and up to 31 days of Content, scheduled. You can review, edit and approve everything before it is published.

There are:

• No complicated prompts to write.
• No marketing strategy for you to figure out.
• No confusing credits or tokens to calculate.
• No need to start with a blank page.
• No loss of control over your voice or brand.

ChatGPT and many other AI tools can create content, but they often leave the “heavy thinking” with the business owner. You still need to provide the direction, write the prompts, decide what should be posted and determine whether the content supports your business goals and in some cases, copy and paste the information into your social pages.

Marby was built differently because we understand the realities of founder-led businesses. Business owners are experts in what they do—but they aren’t always marketing experts, nor do they have hours to spend learning how to direct an AI tool.

MAI was designed to think like a Marketing Director who has thoroughly researched your company, your customers, your market and your competition—and then create like an expert Social Media Content Creator.

Marby removes almost all of the thinking and doing while still leaving you with the final say. Simply tell MAI if there is something new you want to promote that month, then review, make any changes you would like and approve your content.

For each post, you can add your own images or videos, or ask MAI to create an on-brand image designed to work with the message.

MAI does the research, strategy, planning and creation. You remain in control.

MAI starts with your Brand DNA. She begins the process by diving deep into understanding your business before she creates anything. It goes well beyond your colours, fonts or tone of voice.

MAI looks closely at your business, your customers, your market, your competition and your brand. The Brand DNA gives you an opportunity to step back and look at your business with fresh eyes.

Through your Brand DNA you will:

• See your business the way your customers see it.
• Learn what makes your customers start looking, what they’re hoping to find and what helps them feel confident choosing you.
• Get a better sense of what’s happening in your market and how your customers’ expectations may be changing.
• Notice gaps and opportunities your competitors may have missed.
• Understand which features customers simply expect—and which strengths genuinely make your business different.
• Become clearer about what you want your business to be known for.
• Discover practical ways to improve your offers, strengthen how you talk about your business and create a better customer experience.
• Find the right moments to promote your products, services or upcoming offers.
• Confirm what your instincts have been telling you while taking a fresh look at assumptions that may no longer be serving your business.
• Use what you learn to make better decisions throughout your business—not only in marketing and social media.
• Move forward knowing where to focus and feeling more confident about what comes next.

We experienced this ourselves when MAI created Marby’s Brand DNA. One of the most valuable discoveries was that our customers aren’t simply looking to buy 30 social media posts. They want marketing that has already been thoughtfully prepared for them—with the research completed, the direction recommended and the content ready to review—so they can make the final decisions without having to start from scratch.

While MAI is learning how to market your business, you will begin to understand your business in an entirely new way as you review what she discovers.

MAI takes the pressure off you by doing much of the research and strategic thinking—but you’re always in control.

She looks beyond what your customers are buying to understand what they may really be hoping for. Someone may book a service or purchase a product, but what they truly want could be more confidence, reassurance, relief, recognition or simply more time.

MAI uses that understanding to help shape your monthly Marketing Plan. She also considers the season, upcoming holidays, shopping trends, online buying habits and anything new you want your customers to know about.

Let’s say you’re introducing a new Holiday Hot Chocolate Drink. Simply tell MAI, and she’ll thoughtfully work it into your Marketing Plan and create content throughout the month that helps promote your new Holiday Hot Chocolate Drink.

This means your content isn’t pulled from a generic calendar or created from a series of random prompts. It is based on what MAI understands about your customers, what is happening around them and what matters to your business right now.

MAI brings the insight, ideas and direction. You share your priorities and always have the final say.

MAI can create up to 31 social media posts each month, all based on your Brand DNA and monthly Marketing Plan.

Your content may include:

• Helpful tips and educational posts that show your expertise.
• Product or service promotions.
• Seasonal and holiday content.
• Customer-focused posts that speak to their needs, concerns and goals.
• Brand stories that help people get to know your business.
• Trust-building content that gives customers more confidence in choosing you.
• Timely posts supporting launches, events, special offers or business announcements.
• Engaging content designed to start conversations and keep your business visible.

Each post includes an attention-grabbing title, a thoughtful caption, relevant hashtags, a clear call to action and a coordinated visual. You can add your own photos or videos, or ask MAI to create an on-brand image that brings the message of your post to life.

Most importantly, your content isn’t created as a collection of random ideas. Each post has a role to play in your larger Marketing Plan, helping your business communicate consistently and with purpose throughout the month.

Yes. Marby is designed to keep the business owner in control. You can review and adjust your Brand DNA, plans, posts, captions, calls to action, images, and scheduling choices before publishing.

Absolutely. You can add your own photos or videos to any post—making it easy to feature your products, services, team, customers or what is happening behind the scenes.

If you don’t have the right image, you can ask MAI to create an on-brand image that supports the message of the post.

Use your own visuals when you have them. Let MAI help when you don’t.

Yes. MAI can create an image based on the message and direction of your post or develop a visual that reflects your brand.

If you have something specific in mind, simply upload your product photo, logo or another reference image and tell MAI what you would like her to create. She’ll combine your direction with the purpose of the post to produce an on-brand image designed to capture attention and strengthen your message.

You provide as much—or as little—visual direction as you like, and MAI helps bring the idea to life

No. Marby was designed to make image creation simple and predictable for busy business owners. You don’t need to calculate credits, track hours or worry about unexpected charges.

Each package includes a set number of MAI-created images per month, with enough included to comfortably support your monthly marketing. There are no top-ups, extra image fees or surprise costs.

You’ll always know what is included and what you’re paying each month.