Our Story

Marby.ai was founded with one unwavering mission: to give small businesses and lean teams the exact strategic marketing horsepower they need to scale.

Meet the Founders of Marby.ai

Kim and Jay Wallace — a veteran Creative Director and an elite Systems Architect who spent over 20 years running Marketing Agencies and coding enterprise tech.

We know firsthand that when marketing is done with true purpose and expert guidance, businesses grow. But we also know that busy founders simply do not have the time to act as part-time marketing agencies.

We engineered Marby to deliver deep, human-like marketing strategies, structured business plans, and intentional content—giving you a world-class Marketing Director and Content Creator in one system.”

Kim Wallace | CEO & Co-Founder

Kim Wallace

CEO & Co-Founder

For over 20 years, I’ve lived in the trenches as a marketing agency owner and creative director, working directly with business owners. I watched brilliant people constantly hit a wall— because they are doing it all, and marketing often falls to the absolute bottom of the priority list. The heartbreaking result? Brilliant, viable businesses never fully reaching their potential. I co-founded Marby to completely destroy that friction. My goal is to embed true consumer psychology and world-class marketing strategy directly into our AI, giving business owners the precise marketing engine they need to unlock real, consistent growth.”

Jay Wallace | CTO & Co-Founder

Jay Wallace

CTO & Co-Founder

I bring a pretty rare dual perspective to the AI landscape. I have nearly 25 years of mastery in software development and system architecture across North America, but I also spent close to two decades leading a digital marketing agency. That means my entire technical philosophy isn't built in a tech-bro vacuum—it’s grounded in real-world results that affect your bottom line. At Marby, I’ve meticulously engineered an upstream 'decision-first' architecture. While traditional tools just spit out random text on a whim, I’ve built the safeguards, persistent workflows, and media logic that force the system to act as a predictable, deeply intuitive, full-time AI Marketing Director.”

Marby was built to solve a deep-seated business growth problem.

We watched brilliant entrepreneurs constantly burn out trying to act like part-time marketing agencies.

We recognized early on that AI had the potential to be the ultimate growth equalizer, but only if it operated within a highly sophisticated framework capable of delivering deep, human-like marketing insights, plans and content.

We saw the incredible potential of Artificial Intelligence to provide quick results, but we refused to build another text generator that spits out cold, robotic templates. Instead, we engineered Marby from the ground up to do something completely different: give businesses a strategy engine that thinks, plans, and makes decisions before a single word of content is ever written.

We spent years building our proprietary framework that trains AI to replicate high-level human judgment. We knew MAI (Marby Artificial Intelligence) needed to be engineered to replicate the same marketing agency experience our clients received - which is why Marby.ai stands apart - MAI has been engineered to researches first, analyzes second, and only then creates. No generic AI noise.

We have one unwavering mission at Marby.ai: to give businesses an even playing field by providing them with a heavy-duty marketing engine so they can truly scale their business without the burn-out and added burden of monthly marketing.

Our promise

You worked hard to build your brand.
We built Marby to help you keep it growing.

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